PEAK Internationalization Strategy: Start NBA Expand FIBA
Entering the 2010, the Chinese mainland Sports brand Their ambition is further expanding - PEAK, who is making progress in brand internationalization, has been making frequent efforts to stir up all the sports people's nerves.
PEAK CEO Xu Zhihua said: "deepening the internationalization of brands and promoting
Peak
To become a world brand is PEAK's historical mission as a national brand.
At the PEAK 2010-2011 winter and spring new product order held in Xiamen, PEAK's international strategic intention is still "well known" - - in addition to the continuation of the Stankovic intercontinental basketball match, and the New Zealand Olympic Committee, the Serbia Basketball Association to achieve strategic cooperation - the operation of the multiple strong resources "into the bag", is the diversification of the strategy that PEAK has always insisted on.
As we all know, PEAK's brand internationalization started from NBA and expanded to FIBA: as the first Chinese brand to put the Chinese billboard in the NBA arena and to reach a strategic partner in 2007, the marketing strategy of signing 12 NBA stars is impressive. Until now, when PEAK reached a strategic cooperation with another high-end basketball tournament resource FIBA, it took the lead in grabbing the two commanding heights of the global basketball tournament resources.
PEAK's signing of the Serbia Basketball Association and the renewal of the Stankovic cup is the best way to further expand its advantages in the global basketball tournament.
It is reported that PEAK will provide new zealand summer 2012 for the New Zealand delegation.
Olympic Games
The first Summer Youth Olympic Games in 2010 and various professional equipment of the Commonwealth Games in 2010.
Terry Daly, Minister of marketing of New Zealand National Olympic Committee (TerryoDaly), represented the chairman of the New Zealand National Olympic Committee, and expressed the affirmation of PEAK and the bright prospect of bilateral cooperation at the signing site.
In addition to traditional sports marketing, PEAK's new marketing strategy cooperation with Jiangsu satellite TV also surfaced.
It is understood that in the second half of 2010, PEAK will join hands with Jiangsu satellite TV to launch a strong column - "World War I became famous."
This column will cover the basketball hobby groups in the streets, schools, newspapers, televisions and even the Internet with the PEAK 5V5 basketball challenge this year. It will show the actual experience and emotional process of the Chinese basketball fans' dream struggle in all directions.
It is understood that "World War I became famous" can be said to be the melting room of PEAK 5V5 basketball challenge. Dozens of young basketball players selected by the competition will be promoted to the next level in front of the audience. Finally, the 3 winners will be sent to the United States to train and interact with NBA stars to make Chinese basketball truly integrate into NBA competitions and culture.
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