August 24th -26, China International knitting The fair was held in Shanghai Pudong New International Exhibition Center. Underwear, as always, raises the main girder, forming a beautiful scenery on this knitting fair. A large number of famous brands perform together, providing a feast for the eyes. In the W5 exhibition hall, which is mainly based on underwear, there is a booth which is particularly attractive. Its concise atmosphere shows the exhibition hall design with fashionable atmosphere everywhere, attracting many visitors' attention. It is understood that this new exhibition hall is designed from the leading underwear family in China - An Li Fang Group. It is reported that this year, with the group's two brands, E-BRA and the fine arts exhibition, the new brand E-BRA is the first appearance of the brand.

Reporters at the scene saw that the E-BRA pavilions were designed with concise and bright red and white colors as the keynote, and the distinctive brand tonality had great visual impact. The exhibition hall is divided into three main themes: Romantic sweetness, vitality, leisure and sexy. E-BRA is committed to pursuing. fashion Comfortable urban women provide a wealth of easy to wear underwear products, so that consumers can enjoy the fun of collocation.

At present, the international market is represented by ZARA and H&M. Major suit The success of many countries, including the United States and China, has gradually entered the stage of consumption transformation. Although many people pursue expensive luxuries at any cost, more consumers want to enjoy high-quality products and intimate services at a better price. According to Ms. Lu Group, deputy general manager of the group, the launch of E-BRA came into being on this basis. "We hope that with the strong quality assurance system and the orderly sales network of the group, we will provide the urban women who pursue the quality of life and green life with an international trend, exquisite workmanship, comfortable and considerate underwear products, so that more women can enjoy more valuable product experience and have a quality life easily." The deer always said.

Last year, the first time to exhibit the independent brand image of Feng Di poetry was four amazing. This year, she continued to extend the brand style of Q-Sexy, focusing on the four themes of the year, opening up the four major exhibition areas of urban Meng Tian people, summer camps, street mix up people and fine petty bourgeois women. The unique theme exhibition vividly explains the unique and innovative brand idea of the brand, which left a deep impression on the visitors. On the other hand, the announcement of the brand new 2010 of the brand, the exhibition of fragrance and beauty, has been launched all over the country.

In addition, the reporter learned that this year is the 35th anniversary establishment of an Li Fang Group. Founded in 1975 in Hongkong, an Li Fang grew and grew with the process of reform and opening up. Today, the company has become a household name lingerie, and its parent brand, an Li Fang, has won the "first sale of similar products in the country" for Fourteen consecutive years in 1996-2009 consecutive years.

In order to meet the needs of different women's underwear wear, Ann Li Fang set up a multi brand development strategy in the early twenty-first Century. At present, the group has established five series of high-quality and diversified brands represented by Fang Li Fang and Feng Di Shi. "We hope to demonstrate to the outside world the unique charm of the multi brand brand," said Wen Qing, director of the market and brand center of an Li Fang Group. As the pioneer of the first "underwear experience marketing" and the first underwear enterprise to win the certification of green eco textiles, Fang Li Fang always hopes to create health and beauty for more women with high quality, diversified products and services, give them confidence and vitality, and bring better career and life to realize their beautiful dreams.