Bahrke once said: the first to describe a woman as a flower is a genius; the second is to describe it as a mediocre person; if the third is still described in this way, it is a fool.

Looking at the more than 10 years of the development of outdoor industry, it is easy to see that, despite all these years, the domestic industry has been developing rapidly.

In particular, a number of sponsorship activities, most of the domestic outdoor business enterprises have chosen to sponsor the north and South Pole inspection and the summit of Mount Everest.

Such as OZARK outdoor 99 years sponsorship of China's 14 Tibet 8000 meters Alpine expedition to the top of the Mount Everest to collect the torch of the people's Republic of China; polar star sponsored the Chinese women's Mount Everest explorers and revisited the Mount Everest height measurement team to climb again; and the Pathfinder outdoor participated in the "environmental protection zero kilometer action" in 2010, and its spokesperson Wang Shi succeeded in reaching the summit.

Such activities are highly acceptable.

However, as Bahrke said, the first choice to sponsor Mount Everest is genius, the second is mediocre, and the third is stupid.

With the growth of the number of people on the top of Mount Everest, this type of news is no longer attracting the audience. What can the sponsors get from this activity?

Activities sponsorship, promotion activities, is about creativity, and the target audience has a good association with brand concerns, memories, preferences and participation.

Multiple tools synergy, multiple concerts, in order to make