"Nearly 80% of the garment industry in Wenzhou is processed, without its own brand and without direct selling channels, which is very unfavorable for the pformation and upgrading of enterprises."

Zheng Chenai, President of the city clothing trade association, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment.

How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.

At yesterday's signing ceremony, cool 6 network put forward a response.

It is reported that as the first step of strategic cooperation, the city clothing trade association will screen out the first 12 small and medium-sized garment enterprises to jointly build a brand new online shopping brand, and then promote it in the whole industry.

At the signing ceremony yesterday, a number of small and medium-sized enterprises in Wenzhou signed a substantive cooperation agreement with cool 6 network.

In fact, Wenzhou's clothing industry "touch net" is no longer news.

The city clothing trade association has launched the "Wenzhou clothing network TV" earlier, and carries out the video propaganda to the clothing industry, the enterprise news event and the image demonstration.

Meanwhile, the new Wenzhou clothing network was launched in May this year.

Not long ago, Internet commerce giant Taobao also held a sharing conference in Wenzhou.

In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step.

In the face of the advent of the Internet marketing era, Wenzhou enterprises must pay close attention to the "Internet access" and achieve a new round of development with the innovation of business models.