China's old shoes

In recent times, the latest trend of Japanese shopping websites has made the Chinese people surprise, but it is the improved version of the release shoes, and has become an essential part of many tide makers.

Jiefang shoes are popular footwear in China in the 40s and 50s of last century. In 90s of last century, because the "rustic" was no longer popular, it was later known as "labor safety shoes" - only sold in the shop of labor insurance products.

Now it has changed, and it has been sold to the United States in Japan.

It is said that the price of the release shoes, which sells for less than 2 dollars in the country, is 2990 yen (238 yuan) in Japan, and the price in the United States is as high as 76 dollars.

From the leap to the back, and to the relief shoes, why are these old domestic products gradually withdrawing from the domestic department stores? Why are they disappeared in the country, but they are known by many foreigners, and are turning over in Europe and the United States. They are becoming more and more fashionable, and become fashionable fashion items for young people in Europe and America. Insiders suggest that foreigners know brand packaging very well, and package the declining brands into a small number of tide cards, which is very suitable for the consumption psychology of young people.

Young people's "choice": big or personality?

Compared with the "back shoes" of childhood after 60, the "love goods" of young people born after 1980s and post-90s are out of different ideas. They chase things that are very small and most people do not approve of, and in this way, they flaunt their differences.

Moreover, many post-90s do not advocate brands or superstitious advertising campaigns. They like to judge their good and bad by their own attempts, so they are willing to spend money on trying new things. Once they are found to be good, they will be recognized.

And many more and more rational shopping after 90, they can easily accept those cost-effective things.

"Young people nowadays do not recognize big names, but are more particular about personality. As long as they feel good, is it not a big deal?"

Yintai Wulin shop responsible person said, this attempt to let back open ark, is also trying to try young people's shopping psychology.