micro-blog

There is a saying: "when your fans exceed 100, you are the internal magazine; over 1000, you are a bulletin board; over 10000, you are a magazine; over 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; over 10 million, you are the TV station."

Beginning in the first half of this year, a number of "Fujian" shoes and clothing enterprises including Qipai, Qipai, CABBEEN, Anta, XTEP China and so on have all officially launched micro-blog micro-blog in Sina micro-blog, and distributors of such enterprises as "Star", "Jin Ba" and "Lai" have entered the "battle field" either, or are promoting sales promotion programs, or after sales service, or activity content. A brand war without "gunpowder" has been launched, and the concept of "marketing" has also come into being. Cai Wensheng, a stone lion man, has written a lot in the history of "marketing".

It has been observed that many "Fujian faction" brand shoes and clothing enterprises are also doing the same marketing tactics on micro-blog.

World Cup

During the early morning of June 19th, he organized an event, that is, the first 32 friends who have guessed the "four World Cup" Quartet will get a newly launched iPhone4, even if the guessed friends are 32, they can also receive other prizes. This news has received more than 36 thousand forwarding and nearly equal comments.

Prior to that, Cai Wensheng also organized an event, that is, 16 Sina micro-blog fans over 10000 personal websites, each person can receive a iPad.

The 32 iPhone4 plus 16 iPad is worth nearly 400 thousand yuan.

Today, the number of fans of Cai Wensheng is close to 880 thousand.