In the clothing store, besides the display of goods, the color matching of the entire shop is also an important link to attract customers' attention. The operator must learn to use various colors reasonably.

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In the daily life of human beings, the following three elements are introduced to color perception.

(1) hue: it is the color of red, yellow and green, that is, the primary color. It is the basic color of all colors.

(2) lightness: color that indicates brightness.

For example: light pink, bright red, yellowish green.

Dark colors, such as light grey, purple, olive and brown.

(3) chromaticity: the brightness of colors, such as black, white and red.

It can also be divided into bright and warm colors and cold colors.

Warm colors are generally easy to get close to the color system, such as red, yellow and other colors, which is more suitable for younger class shops. In the same color department, the colors of women like pink, bright red and goose yellow are more suitable for women's boutique shops and boutique shops.

The cold color seems to be very far away and very high. There is a sense of expansion. Shops with high ceilings in cold areas are not suitable for use. Otherwise, they will feel very cold and cool in the store, and they will feel less cordial and avoid using them as much as possible.

But in the summer, in order to recreate the feeling of mountain peaks and waves, Chen used cold colors to create a sense of coolness, so it is suitable for seasonal applications.

In addition, the elements that can form a color effect are the blending of commodity color and wall color.

For example, if the Yellow goods are displayed on the background, it is not only strange but also easy to lose the value of commodities when displaying yellow goods of the same color system.

It can be seen that if the contrast colors such as black and white goods are displayed, the products will be more distinct, and the contrast color must be used.

Many of the clothing store's measures can't be done solely for the purpose of improving sales. The reasonable collocation of shops does not seem to boost sales on the surface. But if you are in a highly competitive shopping environment, customers should be more willing to pay for the goods.