New York Fashion Week: Invitation Invites High-Tech Elements
This year's New York
fashion week
The hottest item is probably bar code.
As the location of fashion week moved from the original BryantPark to LincolnCenter, each brand also computerised invitations and admission registration procedures.
Many fashion
brand
Mail letters and bar code confirmation letters will be sent.
If everything is going to work as planned, everyone who attends must exchange seats in front of a check-in counter at the airport.
The application of this new technology aims at speeding up the admission speed and order of guests and avoiding the embarrassment of finding seats in a seat list.
But because too many fashion brands want to use the system, it is likely to cause more confusion.
These mail
Invitation
About 80% of the brands and designers will adopt the new system next week.
Each guest can reply to his presence by mail. Once confirmed, he will receive a confirmation bar code.
The new system avoids the previous long queues, and now guests can know their seats only by barcoding before the counters.
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