As more and more target audiences began to focus on the Internet community, CONVERSE began to explore collaboration with the Kaixin gift component. new pattern 。 Media as a media CONVERSE The media agency is responsible for the promotion of the special gift of happy net.

CONVERSE has not only started the new mode of collaboration of happy network gift components, but also enables us to track and understand users' habits of giving gifts to users. And this has been used in recent projects to improve consumers' awareness of CONVERSE's other product lines.

The new function requires users to assemble four kinds of virtual CONVERSE shoes gifts, so that they can be eligible to participate in lucky draw, and thus have the chance to win CONVERSE shoes in kind. Different categories of shoes will appear randomly, and different CONVERSE shoes will continue to grow. Consumer Immediate exposure can speed up user familiarity with these four categories.

The result shows everything. In July, more than 3 million 500 thousand pairs of virtual CONVERSE shoes were sent in a week, which is more than 3 times the weekly average of ordinary gifts.