As we all know, the Internet, as a new kind of

Not long ago, Anta KG China storm swept through; XTEP's "interactive entertainment" and the 361 degree "interactive zone" were fresh; seven cards, CABBEEN, seven wolves and other enterprises joined the "weaving neck" ranks.

Internet forums, blogs, micro-blog, online games, through these new marketing methods, Jinjiang enterprises and consumers "close contact" again and again, online and offline "ice breaking" integration.

In fact, whether in Anta's Security Council or XTEP's interactive entertainment, apart from brand information display and regular communication, all kinds of colorful activities follow.

Through the concentrated embodiment and interactive links of brand activities, we can have further in-depth communication with consumers.

And the so-called Anta Security Council, XTEP interactive entertainment plate is a brand club, in order to better interact with consumers, Anta launched the KG China storm, "for the youth declaration, for the 90s to refueling" and other activities; the bird has carried out "play sports" activities, more than 100 Youku friends through "play bubble" games, to get the most recent summer sports T shirts and big gift bags provided by the bird.

This is what we call "having military skills before we have merit."

Liu Xingxing, media manager of precious bird (China) Limited, described the importance of activities in new media marketing, promoted activities and promoted brand appeal and activity.

Generally, the users registered in the brand club are good for the brand, or the strong brand viscosity. In the network community forum, it can not only participate in online games, browse brand related information, participate in various promotion activities, deeply experience the brand network experience, strengthen brand and consumer trust, even the user will become a "nuclear fission pmission" node.

Therefore, "event marketing" is a magic weapon for community marketing.

In fact, new media marketing has unlimited possibilities.

Not only does it have a wide variety of types, it also includes mobile phones, Internet communities, blogs, online games and so on.

New media marketing such as "building community" and "weaving neck" is also quietly rising.

In addition to weaving "collar", the community forum is also a popular new media marketing mode.

As early as last year, Anta launched the first safety committee community and became the first comprehensive sports interactive community in the domestic sports brand.

Subsequently, XTEP, 361 degrees and so on also began to build brand network forum.

When many domestic clothing brands are still obsessed with the golden hour advertising of CCTV, we suddenly realize that these domestic brands and some cutting-edge brands have been bent down to accept the baptism of new media marketing.

Because new media marketing is a new thing and is still being enriched, scholars have different opinions on the definition of new media.