" DYADANY "Brand clothing" is located in young and fashionable women, using European modernist fashion style, carrying European romantic atmosphere, integrating Chinese and Western cultures, showing the fashionable rhythm of Europeanization, fashion, modernity and city.

DYADANY is a legendary flower in Italy.

A symbol of pure love.

Only those who are full of love in their hearts can make it blossom.

DYADANY brand originated in Rome

Because his works will be strong.

The elements of romance and fashion in Italy are organically combined.

Deeply favored by the local fashion people in Italy.

Brand style annotation:

"DYADANY", as a leading women's fashion brand in Europe, has a unique taste in Italy. It is not only for women's clothes, but also for their research and development. It also pursues a spirit, a philosophy of life, confidence and happiness, fashion and waves. In the fast-paced urban life, the leisure work is simple and relaxed. From the exterior to the inside, from the outside to the inside, it spreads slowly along the senses, accumulates, accumulates, and bursts, and completes a perfect storm from the bottom of the heart.

"DYADANY" advocates the fashionable color and the theme of the trend, and respects the intellectual crowd as the existence of life. The design of "DYADANY" aims at promoting the realm of human nature behind the dress, touching the desire of the wearer to fly in the reinforced concrete city, the original totem that has been forgotten for a long time in the post industrial era. Happy leisure, free freshness, simple elegance, in the silent voice, the leap of designer's thought and the return of the heart is the standard of "DYADANY" to measure the existence value.

Brand positioning:

Market positioning: "DYADANY" the main target consumer group is 25 to 38 years old, young, fashionable, Intellectuality Mature, Good taste A city beauty who has his own opinion and has a certain spending power and a little petty bourgeois sentiment. They are "DYADANY girls". They always insist on their fashion attitude and always advocate their own way of life. The style follows the essence of international brand with elegance, atmosphere and charm. It also features functional, practical and easy to match. Now Dia Dani integrates oriental classical beauty and Western avant-garde fashion, so that the Oriental women's unique tenderness and delicacy are most vividly displayed on Dia Dani.

The main consumer groups: senior white-collar, private enterprise owners, media workers, officials and teachers.

Product mix: windbreaker, coat, coats, cotton padded jacket, feather, fur, fur, shawl, sweater, T-shirt, shirt, vest, dress, skirt, trousers and other accessories.

Price positioning: between 300-1500 yuan in spring and summer, 400-6000 yuan in autumn and winter. The main price range is 400-800 yuan / piece in spring and summer, 600-1500 yuan / piece in autumn and winter.

Shenzhen Diya Dani Industrial Co., Ltd. Shanghai Office