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Back To Back: Silently Ploughing &Nbsp; Finally Achieve Results.

2010/9/1 18:33:00 47

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Back to back

Kappa wasn't called kappa at first. It was formerly a small company called m.c.t..

The company's full name "societaanonimacalzificiotorinese" was founded in 1916 in Turin, northwest of Italy (Turin), mainly producing socks and underwear.

The original trademark of the company was "Aquila" and later became the "kappa".

In this way, m.c.t. has been working silently, and the results are not outstanding.

Until the late 60s, an important turning point made it an unprecedented leap in performance.

At that time, young casual wear culture rose, and the concept of gender dress integration began to germinate. M.c.t. quasi market, launched two new brands "robedikappa" and "jesusjeans".

The two brands of fashion casual wear and jeans as the main commodities, with innovative and bold publicity sections, have achieved an unprecedented success.

In the late 70s, m.c.t. repositioned the brand.

strategy

It proved to be a smart move, and "kappasport" (soon referred to as kappa) has also become a high-profile brand in the youth market.

along with

Casual wear

The success of back-to-back kappa began to focus on the sporting goods market again.

Confident back to back kappa, at the end of the 70s, it began sponsoring professional athletes and teams.

First of all, he sponsored Italy's top team, Juventus, and later extended the sponsorship to AC Milan, Sampdoria, Ajax of Rome and Holland, all of which won important tournaments.

All the way back to 80s, the back to back kappa also sponsored the American track and field team, which has outstanding performance. The most advanced technical support for the team members can be remembered. The 88 year Seoul Olympic Games, the classic sprint of the US track and field team, can be recalled from the back-to-back kappa.