Recently, a "wonderful Austria" experience was explored. NORTHLAND Comfort trip " Brand promotion It will be held at the Austria Pavilion in Shanghai's Expo Park. Ms. Filisa, the curator, led the guests to visit the Austria Pavilion and enjoy the local customs of Austria. At the same time, the Chinese guests were invited to Austria to experience the beauty of Alps. As the top outdoor brand in Austria, NORTHLAND began to take an active part in various activities at the beginning of the oldhall. At the brand promotion conference, it displayed not only the newly upgraded "cicada" series of windproof coat, but also more interactive links, so that guests could feel the NORTHLAND products in person. Comfort 。

NORTHLAND brand was born in 1973. Its founder Gerwalt Pichler and team elites are professional athletes and outdoor enthusiasts. NORTHLAND brand conveys their love and dream of life, and the spirit of innovation and unremitting challenges. After more than 30 years of development, NORTHLAND has formed a full range of outdoor sports products, including professional skiwear, down garments, fast drying T-shirts, assault clothing and so on.

NORTHLAND has become a professional outdoor products company in transnational operation, and has a place in all the major countries in the world. In 2003, NORTHLAND landed in the Chinese market. In just 7 years, it was well known and favored by the vast number of Chinese outdoor enthusiasts and became a sponsor of China mountaineering team, Antarctic expedition team and CCTV Turin Winter Olympic Games report group. At present, the Chinese market has become one of the fastest growing markets in the world, and is also a market that Austria headquarters wants to expand vigorously. NORTHLAND