Review China Clothing industry In the past ten years, it is easy to see that there are many such as YISHION, Shan Shan, Mei TSE Bang Wei and so on. Famous brand An effective way to rapidly rise and complete brand expansion is clothing alliance.

As a mature terminal mode of clothing brand, garment joining has been recognized by most garment enterprises and has followed suit after being tested by the market. However, due to the lack of understanding and understanding of some enterprises, the previous laws and regulations have not yet been perfected, so that the early stage of garment industry franchising is generally unstandard and immature. The concrete manifestation is that the franchisee's brand building is incomplete, the legal system of the garment contract is the core, and the franchisee's management consciousness is weak.

To help garment enterprises grasp the contents of the regulations on the management of commercial clothing as soon as possible, the China Apparel Association will organize the seminar on the management of commercial clothing franchise, with the support of the Ministry of Commerce reform and development of the Ministry of Commerce, and focus on helping the enterprises that have already adopted the mode of garment franchising to complete the qualification record and information disclosure.

"Can we get 40% of our profits in the next five years?"

along with Global textile With the horizontal adjustment of the industrial layout structure and the vertical integration of market integration in the global business economy, business innovation has become a crucial step in the way of China's textile and garment producing power to the textile and garment brand power. President Du Yuzhou believes that the comprehensive management and innovation of enterprises and the integration and innovation of the industrial chain with the core of the business chain are related to the profits of the 80% of enterprises and brands, and business innovation is the most important.

It is understood that the commercial contribution rate of international textile and apparel industry usually occupies 40%-60% ratio in the whole industry value chain, and it is the core power to push the industry to complete structural adjustment, transform the growth mode and realize the brand value. Therefore, we advocate the business innovation of independent brand and carry out business innovation project, which was incorporated into the key work program of China clothing association in 11th Five-Year.

And how can we effectively achieve business innovation?

The Ministry of Commerce said that clothing affiliation is one of the effective forms of business innovation, and is one of the best business models of brand expansion in the new economic era.

"If you want to enter the field, you have to abide by the rules of the game."

For most garment enterprises, the term "clothing Affiliate" is no stranger, and has been developed more or less through clothing. However, there are few enterprises that really understand and understand the fashion franchisee mode.

So, what is clothing joining, what will the new regulations bring to the clothing enterprises?

Xie Qing, director of the collaboration and Training Department of the China clothing association, introduced the launching of the pilot business training course for the management regulations of commercial clothing. It is also hoped to help enterprises adapt to new business rules such as clothing qualification record and information disclosure earlier, avoid serious consequences caused by illegal and illegal franchising, and enable enterprises with standardized operation to rise.

According to the introduction, this pilot enterprise research focuses on the interpretation and analysis of the regulations on the management of commercial clothing and its implementation rules, and strengthens the actual combat simulation exercises to join the professionals in the fast fashion enterprises. On the other hand, it assists the enterprises to join in the record for free, and arranges the connection between the venture investors and the enterprises so as to create a higher value of clothing franchising for the enterprises.