Brand Internationalization Road &Nbsp; Create "China Intelligent Manufacturing".
With the grand debut of all kinds of sports events, to some extent, this is also well-known.
Shoe enterprises
It provides a stage for self display.
In the shoe market, the marketing battle of sports resources is renewed.
Throughout the 2010 sports events, international competitions such as Vancouver Winter Olympics, South Africa World Cup and Guangzhou Asian Games started one after another.
For domestic sports shoe enterprises, mining sports events resources has become a marketing opportunity that can not be missed.
Among them, the Guangzhou Asian Games is a large-scale international sports event that takes place in China, and will further promote the development of China's sports industry.
It is understood that the 361 joint international design team combines international quality and technology standards with the latest global fashion elements and sportswear traditional classic design elements, and strive to build the Asian Games professional series of equipment.
The Asian Games can really do that.
360 degree
It provides an important stage for practicing its international marketing strategy, which accelerates the internationalization process and can quickly become a world-class sports brand.
The sixteenth men's Basketball World Championships are being held in full swing recently. As a leading Asian player, the Chinese men's basketball team has opened up a new battlefield for the competition of domestic sports brands.
It is understood that PEAK has made great efforts to sign contracts with 6 national basketball associations in Australia, Iran, Serbia, Ivory Coast, Slovenia and New Zealand. This also means that athletes from these countries should compete in the PEAK brand equipment competition and compete with international first-line sports brands.
Through the sponsorship of the men's Basketball World Championships, PEAK has laid a solid foundation for establishing the image, promoting the brand and improving the competitiveness of the market. It has taken the lead in grabbing the commanding heights of the global basketball resources. Obviously, PEAK's internationalization has already been at the forefront of the domestic sports brands.
And whether it's the Guangzhou games,
Peak
Signing the national teams is the manifestation of their brand internationalization.
Sports marketing, as part of the overall marketing of sports shoes enterprises, has intensified efforts to integrate the advantageous resources of enterprises, set up corporate image and promote enterprise brand through sponsoring sports activities, thereby detonating performance growth, maximizing the dissemination of brand image, and displaying brand strength and excellent quality to the global market.
It can be seen that sports events are just like the butterfly effect.
Domestic sports shoe enterprises, on the one hand, try to improve the original public image by focusing on the global competition, so as to reserve a brand promotion space for the future market competition. On the other hand, domestic sports shoes enterprises are eager to make a name for themselves overseas, and by digging sports events, they set off the red cover of "China's wisdom", showing the Phoenix Nirvana of the internationalization of domestic sports shoes enterprises.
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