September 9th, 20 years after the establishment of the company,

Li Ning Co CEO Zhang Zhiyong introduced that the new logo design idea is to adapt to the young consumer groups, especially the "90s" constantly changing mentality.

Zhang Zhiyong also said on the same day that the current two or three line market accounted for more than half of the company's revenue, while the casual clothing products and footwear products were first, second of the revenue contribution.

Over the years, Lining has always regarded Nike and Adidas as the two largest competitors. The brand remolding is also expected to increase the competitiveness of the two largest international brands in China's mega cities and tier one cities.

However, Li Ning Co COO Guo Jianxin said in an interview with reporters that Lining hopes to make a breakthrough in the "fashion" perspective, but will never give up the lead in sports products professionalism. "Top sports equipment" is still the core product line of Lining.