domestic

In addition, the evaluation of China's sports brand in the world is also low.

A staff member of the Uzbekistan Olympic Committee once said in public: "the sports products that China used to sell to us before were all counterfeit products of some famous international brands.

These fake products are highly simulated, so they can sell at high prices in the first place, but the quality of these counterfeits is very poor. Some shoes will be broken in a week.

On the one hand, the formation of a brand requires excellent business management to win the market, and on the other hand, it needs the accumulation of corporate culture to accumulate a sense of gravity.

By upgrading product quality, expanding product category, providing corresponding after-sales guarantee system with brand, and integrating national culture into brand, we first win the favor of our people and then gradually push it into the international market.

Fortunately, local shoe enterprises gradually realized the importance of brand and brand culture.

In the upcoming Asian Games in Guangzhou, a high standard of competition is destined for its high standards of sponsors' choice, rather than the success of ordinary businesses.

The "senior partner" of the Guangzhou Asian Games includes both China's leading enterprises and internationally renowned brands, all of which can be regarded as the best in the industry.

It is the only way for local enterprises to succeed in taking the road of self growth relying on independent intellectual property system and abandoning the so-called shortcut of others.