Many brands of clothing have realized the importance of "making brand and making style!"

One of the most important ideas in style is display.

The display includes shop planning, products, colors and accessories.

In practice, many people only pay attention to the display and collocation of goods, and often neglect the display of personnel. The location and moving line of personnel are also very important in shops, such as brand women's clothing is better in this respect, the whole talent is weak and the market is flourishing. At different times, each shopping guide has its own standing space, activity space and customer communication space.

In order to give customers the whole heart in different directions.

Problems encountered by staff members:

1) the quality of shopping guide is relatively low.

2) insufficient understanding of the importance of display work.

3) no professional display and color matching knowledge;

4) shopping guide is not enough for image maintenance.

Countermeasures:

1) train the terminal staff to display professional knowledge, pmit the importance concept of clothing display to the shopping guide, accord with the latest display method of the brand positioning of the sweet beauty girl, and be suitable for the color matching knowledge of the brand.

First, we should unify the idea from the idea, so that the terminal staff can understand the reason and knowledge and learn the theory and method.

2) lead the terminal staff to carry out the actual operation of the store, integrate the theoretical knowledge into the reality, and display the core contents of the course: the effective use of layout, color and skills is embodied in the interactive mode of "I do you see, you do what I see, we do it together".

We should have a comprehensive mastery of skills and methods to make practical use of curriculum knowledge.