In the 2011 spring and summer new product design, Seven wolves Once again, the importance of life scenes and clothing is emphasized. from brand Appeal to product development, seven wolves are "moistening things silently" to guide the consumer's lifestyle.

This season Seven wolves The new product mainly has four living scenes: technology, seaside, sports and nostalgia.

Life scene 1: technology. The journey of tracing and exploring human civilization arouses people's concern and love for nature through the performance of life scenes in nature. Through the selection of natural environmental protection materials, such as green silk, cotton, linen, natural fiber and other fabrics, khaki and green are the main colors, combined with natural colors to show the concept of environmental protection.

Life scene two: seaside. Through the life elements of the seaside culture, we can show the true sunshine, the romantic years, the fashionable sunglasses, the comfortable flip shoes, the cool clothes and the comfortable Riviera Resort & Spa. Explain the life style of the seaside. This season, the blues return, whether classic navy blue or shallow shore blue, is dominated by blue and white.

Life scene three: sports. The rich performance of elements such as ball team, team numbers, riding events, Polo courts, trophies, medals and medals and so on, creates a lively, dynamic and noble atmosphere. Golf, in a world full of natural scent, is dominated by red, white and blue. The elements include golf clubs, gloves, hats, flags and all kinds of golf moves. People who love the sea and sea still yearn for the blue adventure spirit. Their navigational skills are beyond doubt. The theme is blue and white as the main color, and is designed by sailing ships, paddles, sails, rope, lifts, life jackets and other elements, so that people living on the sea are more like senior art lovers. Polo, with green, purple and orange as its main color, passes through horses and related props.

Life scene four: nostalgia. Through the study of the characters in the classic films, the combination of the elements of the dress, the face and the color, and combining the latest technological changes, we use black and white and gray as the main colors to show people's classic nostalgia complex.