To build a brand is to create a brand image by means of marketing. Good brand building is excellent brand image building.

Strictly speaking, there are three ways to create brand image. This mode is "integrated brand marketing" mode. The three way is to import brand image recognition system, brand promotion operation system and brand management control system. As long as it runs according to this mode, the brand image will surely be established.

　　 1, how to establish quality image

Quality image is the foundation of brand image. Building quality image is not simply to improve the quality of the product. The key is to establish the impression of "good quality". It is very important to do this from the very beginning. A good first impression is half the battle. In addition, there are many areas for improvement. Where do we want to start? Remember, we must start with the place where we can look good. The quality image can not just stay on the level of "using the words to say good". Therefore, the quality image must be "visible, touch and feel" to improve the brand requirements.

　 2, how to establish Price image

We often use the retail price of products to describe its price image, and think that high price is good image, low price is bad image, which is unfair. It should be said that the price level is relative. In comparison with similar products, we have high or low. When the product lacks "looks good", the high price will damage the brand image, and consumers will ask "why". But when the product quality image is established, ordering low price will also damage the brand image, and consumers will ask "why". Therefore, we believe that quality image and brand image are the basis of price image. Those who are too conservative in cost pricing and too emotional in profit pricing, therefore, the pricing model of "quality / price" and "brand / price" is more suitable for building brand image.

　　 3, how to establish access image

The complete sales channel is intermediate marketing plus terminal marketing. Intermediate marketing refers to wholesale sales, and terminal marketing refers to retail sales. The image of the channel must be built on the basis of the retailer, that is, the image of the retailer is our channel image. In 1960s, when SONY TV entered the US market, it was first sold in the consignment shop, so the American consumers called it "tram" product. Later, Sony Corp realized that it was a mistake to recover the product from the consignment shop and finally put it on the shelves of the famous Maxi Lille department store, so consumers bought it. The brand of SONY really began to pick up at that time.