From September 18th to October 15th this year, working days and rest days were divided into eight parts, dubbed "the most fragmented holiday in history".

Seeing such a holiday arrangement, many

Interval breaks are good for sales:

For garment enterprises, holidays are fragmentary, but it is easier for consumers to feel a long holiday. The shopping and leisure activities launched by garment enterprises are more easily accepted.

If the holidays are connected, the consumers are happy, but the clothing brand can only do a promotion in the shopping mall. It's not a good thing, so it's better to sell at intervals.

Businesses can perform promotional links.

In this fragmented holiday, there are many promotional points in the shopping mall to make an article. Many shopping malls have started activities on Teachers' day, until mid autumn festival, even on national day. In the middle, coupled with a few weekends, it is just a "promotion chain plan".

Therefore, clothing enterprises can take advantage of the sales promotion activities of the mall to carry out the "promotion chain plan".

The Mid-Autumn National Day stagger is conducive to promotion:

According to the experience of business promotion planning, only the continuous excitement can stimulate consumers' purchase intention.

Take the Mid Autumn Festival as an example, the Mid Autumn Festival is a rather difficult Festival, so whether it is a shopping mall or a garment enterprise, the Mid Autumn Festival is "chicken ribs", tasteless and abandoned.

Because this day is a traditional family reunion day, and is not suitable for shopping. Once it becomes a three day long holiday, the family reunited will go out and go shopping.

Editor's note: in previous years, shopping in long holidays and queuing up, checkouts and shortages were frequent.

This year's clustering phenomenon is likely to change. The long sales promotion period will help ease the phenomenon of shopping in bulk, so that shopping malls can arrange promotional resources more reasonably to ensure service level.