09, 24, Guangdong Dongguan, Zhejiang Wenzhou, Fujian Jinjiang, the three largest base of footwear industry in mainland China. When the chilling wind of the global financial crisis hit us, Jinjiang, Fujian, was proud of it. Though it was chill, it was still on its way.

People are surprised to find that in the crisis, the leading enterprises of Jinjiang footwear industry have gone against the market. Leading enterprises are going up in the market, and a large number of growing brands are doing well. They are the first honor of the similar products in China's skateboard market for two consecutive years. They are authorized by the US Polo Association to operate the U.S.POLO ASSN business movement product series, and designated it as the only authorized enterprise in mainland China to jointly develop the Chinese mainland market. trademark Winner.

The industry explores Jinjiang's footwear industry's "magic weapon" to resist crisis. Industrial cluster, brand effect, localization grass roots, industrial chain... Different people will give different answers, and different answers are objective facts.

The footwear industry in Jinjiang has a reputation as "brand column", which has nineteen well-known trademarks in China, eight famous brand products in China, and thirty-six national inspection free products. The total number of "national brand" brands account for more than half of the national sports shoes industry. Leatherwear Footwear, chemical industry and other supporting one-stop production collaboration group; there are twenty-three million terminal sales network worldwide.

This is the result of nearly thirty years of entrepreneurial efforts by grassroots entrepreneurs in Jinjiang, and these "fruits" have become the "cause" of the footwear industry in Jinjiang in this wave of crisis.