September 24th, Beijing time 24 September 2010, after US stocks, Nike (NIKE) announces the first quarter of fiscal year 2011 Financial Report 。 According to the financial report, Nike's total revenue in the first quarter of fiscal year 2011 was $5 billion 180 million, compared with 4 billion 800 million US dollars in the same period last year, an increase of 8% over the same period last year. The net profit of Nike in the first quarter of fiscal year increased 9% to 559 million US dollars in the first quarter of the year. The earnings per share were 1.14 US dollars in the first quarter, and the earnings per share were 1.04 US dollars in the same period last year, up by about 10% over the same period last year.

Mark Parker, President and chief executive of Nike company (Mark Parker): "our performance in the first quarter is remarkable. This shows the effectiveness of our development strategy: constantly introducing innovative products, giving consumers a pleasant brand experience, and giving more incentives to consumers and Nike's retail terminals. Looking ahead, we will continue to make maximum use of flexibility to balance and adjust the mix of brands and products that we have established. In the case of macroeconomic uncertainty, these advantages will help us move forward. More importantly, they have helped us make full use of the global demand for sport and innovation, which has never been so strong. We will continue to develop our business, improve our balance sheet and increase long-term shareholder returns.

Nike first quarter earnings highlights

Nike's revenue in the first quarter was $5 billion 180 million, an increase of 8% over the same period last year. Nike's revenue grew by 10% over the previous year, excluding the effect of exchange rate. Nike Sales volume The growth comes mainly from the growth of seven major brands, including basketball, soccer, running, sports and leisure, athletes training, extreme sports and women's training (WoMEn 's Training). Excluding the exchange rate effect, Nike's other business income increased 16% in the first quarter, and other businesses include Nike golf, UMBRO, Hurley, Cole Haan and Converse.

Nike's net profit in the first quarter was $559 million, an increase of 9% over the same period last year, and its diluted earnings per share were $114 million in the first quarter, up 10% from the same period last year.

Nike's gross profit margin in the first quarter was 47%, an increase of 80% over the same period last year, and the expenditure on marketing and management in the first quarter was $1 billion 700 million, an increase of 8% over the same period. Spending on creating consumer demand increased by 23% to 679 million US dollars, mainly for marketing the world cup and World Basketball Festival. The cost of operation and management was $994 million, mainly for brand display and other expenses.

Market growth in Nike

Nike came from its largest market in the world and earned $1 billion 900 million in North America, an increase of 8% over the same period last year. Clothing sales revenue of $515 million, an increase of 16% over the same period.

Nike came from its second largest market, China's revenue was $460 million, an increase of 11% over the same period last year. The income from emerging markets, including Asia, South America and Africa, was 591 million dollars, up 30% over the same period last year.

Nike global orders change

Nike reported changes in orders for Nike brand sports shoes and sportswear from September 2010 to January 2011. The total orders for Nike global goods amounted to US $7 billion 100 million, 10% higher than that reported in the same period last year. Excluding the impact of exchange rate changes, orders increased by 13%.