Lately, Ningbo Many big names Clothing enterprise Say "no" to luxury stores. 30 square meters of mini shops only need 200 thousand of the community shops. This year, the "old man" group, a veteran suit company, took the lead in distributing "fast" clothing stores, reaching 4000 stores in 5 years.

Coincidentally, the "Shanshan Group" brand has also opened a new store in larger cities. This year's target is more than 200, and the sales amount has been broken by 100 million.

"Fashion is changing every day, now it is fast." Luo Meng group The responsible person believes that the traditional clothing industry in Ningbo is light design and heavy production, and today leads to fast consumption in fashion. The competitiveness is becoming weaker and weaker, and has come to the gateway of transformation. In recent years, ZARA, H&M and other "fast fashion" clothing brands have entered the market, which has a great impact on the old enterprises. The clothing enterprises in Ningbo can only "see the light again" if they are faster than them.

"Fast" has overturned the "regulation" of the garment industry. Traditional franchisees such as cross season ordering system, tier agent system and so on, enable franchisees to bear inventory pressure and improve circulation costs. After the rapid transformation of the "Luo Meng group", we managed the whole information system and set up the system of recycling and handling stock products. For example, a small number of stock goods companies recovered uniformly and sold in discounted stores, which accelerated the upgrading of products and improved their competitiveness.

Actually, it is the design that makes the garment industry really "fast". The Taiping bird group has formed an unprecedented strong team of designers of more than 130 people, and has continuously compressed from product design to terminal links. It has to launch more than 5000 new models every year, with an average of more than 10 new listings a day. "Coupled with a fast inventory recovery mechanism, our clothing can always be at the forefront of fashion." The person in charge of the enterprise said confidently.