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Yang Zhaohua: How To Build An Independent Brand Home Textile Enterprise To Open Up The Domestic Market?

2010/9/26 15:26:00 60

September 19, 2010 "2009-2010 China"

Textile and garment enterprises

The 500 top competition conference and the 2010 China Textile and garment circulation model innovation forum was held in Haining, Zhejiang. The forum was hosted by the people's Government of Haining city of Zhejiang province.

At this forum, China

Home textiles

Yang Zhaohua, chairman of the industry association, published the theme: how to build a domestic brand textile enterprise to expand its domestic market.

Yang Zhaohua: as the home textile industry, just two experts have raised a lot of clothing brands. As a whole, the brand channel development of our domestic clothing should be ten years ahead of the home textile industry. The home textile industry has been paying much attention in recent years.

Brand channel

Construction.

In the current situation, there are three listed companies from last year. They basically go direct and join, and from department stores, department stores and curtain fabrics to the building materials market and franchised stores. From these cases, they have been walking for ten to fifteen years.

By 2009, the total output value of home textiles has reached 978 billion yuan, of which only 15% is exported. It should be said that the home textile industry is very dependent or wholly dependent. Most of the development brought about by China's domestic demand has increased more than 20% from 00 to 08 years, and has reached 11.3% in the most difficult 09 years. From the data of the first half of this year, it is a very gratifying achievement. How can we do this good development base and such a process?

　　如果渠道不創(chuàng)新，慢慢會(huì)形成一個(gè)類似瓶頸，因?yàn)楝F(xiàn)在我們看到很多也接觸多很多的消費(fèi)者，現(xiàn)在發(fā)現(xiàn)他買東西不方便，我要買床品可能到百貨公司，對(duì)于一線城市來(lái)說(shuō)，可能二三線城市有專賣店和超市解決，買毛巾大部分是在超市解決，要買窗簾布的時(shí)候沒(méi)有辦法只有建材市場(chǎng)去，可能每個(gè)人都有這種體驗(yàn)，他去委托設(shè)計(jì)師幫他設(shè)計(jì)的時(shí)候，或者他在剛剛買到一套房子在他腦子里怎么有一個(gè)初步的設(shè)想，怎么來(lái)營(yíng)造一個(gè)生活環(huán)境的時(shí)候都是非常美好的，當(dāng)他實(shí)踐的時(shí)候采購(gòu)實(shí)踐的過(guò)程當(dāng)中，問(wèn)題全出現(xiàn)了，要么超預(yù)算，要么我想要的東西買不到，當(dāng)他把這些地方都走遍了以后，把所需要的商品買回來(lái)的時(shí)候突然發(fā)現(xiàn)跟他腦子里原先的想法不對(duì)，或者是跟設(shè)計(jì)師的想法不對(duì)，很痛苦，非常非常痛苦。

Just now, two professors and teachers have mentioned, now the international big brands are advocating a life style experience Museum problem, in fact, is to create a way of life, I have been talking about China's home textile industry should shoulder the responsibility of improving the quality of people's lives, because after all, we have eight hours or even more time to spend in the family, if the day is very busy, returning home is still a mess, how is this life?

If we adopt a kind of environment design and a home textile product matching and create a very comfortable environment, or a very pleasant environment is to relieve fatigue, it is very necessary for us to explore channel innovation at this node. Next, there are so many practitioners who may give us more inspiration. Thank you.