The autumn equinox has just passed. That's right.

Franchised store: Lean

On the same day, a brand clothing store in Zhangye Road, outside the shop, produced a sign of "90 percent off sale, clearance and shipment". Some clothing prices were less than 20 yuan, attracting many consumers' attention.

A salesperson said, "it is now inevitable that the sale of autumn clothes will be unavoidable before the winter clothes appear on the market.

Besides, for now, autumn sales have basically come to an end. It's time to catch up with the winter stock market.

Coincidentally, in Yongchang Road, a sporting goods store also played 62% off signs to attract.

Shopping malls: summer wear and autumn wear are all on sale.

On the same day, shopping malls and shopping malls in various districts of the city launched different promotional signs such as "summer wear and discount" and "3.8-5 folding up". Even the new autumn clothes were also sold at a discount.

"Selling 8 pants a day!" laughs at a clothing brand store in a shopping mall in the center of the city.

Almost all the discount sales here are all merchandise and incomplete clothing.

A woman who is buying pants here said, "although it is a brand, there are also some discounts. Besides, I have always loved this brand and bought one."

Sometimes it is not very reassuring to buy online, and there is a "discrepancy" between the selected items and the actual ones, making people whisper in mind, or the clothing in the mall is guaranteed.

Industry: buy discount clothing to "shine your eyes".

Almost all the shopping malls and the market have discount.

Although this is good news for consumers, sometimes there is a "trick" in clothing discounts, and consumers must never pursue low prices.

Mr. Zhang said that he had bought a dress in a shopping mall, and after 50 percent off, it was 260 yuan.

But when he arrived at the flat, a colleague said he also had this dress. In the summer, the original price was 320 yuan, and he bought it at 9 discount.

Mr. Zhang once counted that he was deceived.

In view of the prevailing discount trend in the clothing market, people in the industry remind consumers that they must polish their eyes when buying discount clothing so as not to damage their interests.

It is understood that individual businesses in the clothing discount sale season, seize customers love the "cheap" mentality to fight psychological warfare.

Some businesses will sell secondhand goods and backlogs as the end of season. Some will deliberately raise their original prices, then offer discounts, or sell mixed products with discounted products. The general public must guard against being fooled.