C&A Officially Appointed DDB Shanghai Advertising Creative Agent
After fierce competition, international chain clothing
retail
Brand C&A officially appointed DDB Shanghai office as its advertising creative.
Agent
In order to help them develop brand and retail terminal strategies, they create a reputation as a leading fashion brand among Chinese young consumers with a sense of fashion.
DDB
Shanghai will be responsible for the strategic planning and advertising activities of C&A seasonal products.
Lin Zengrui, vice president and managing director of DDB China, said: "C&A brands are popular in the first tier and second tier cities, and are facing huge opportunities for development. We want to create infectious fashion stories and brand reputation for C&A brand in China.
C&A advertising activities will be full of vitality. We hope that activities can really move the young Chinese consumers with fashion consciousness.
C&A, founded in 1841, landed in China in 2007. There are stores in Liaoning, Beijing, Henan, Jiangsu and Shanghai.
DDB Shanghai's first advertising campaign for C&A brand development is the theme of "how cool you are, we have more pants" to promote pants for the purpose of advertising campaigns.
"We are very satisfied with the first project in cooperation with DDB Shanghai, and look forward to the subsequent cooperation that can continuously enhance the brand image of C&A," C&A director of marketing in China commented.
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