No matter "fast"時(shí)尚”路線，還是開發(fā)網(wǎng)絡(luò)直銷，浙江服裝企業(yè)看重的，都是國(guó)內(nèi)市場(chǎng)的巨大潛力。

However, the transformation of domestic sales, from brand, design, production to sales, all have to re-establish the new system, for most of the enterprises accustomed to the simple mode of processing foreign trade orders, it is no easy task, therefore, the examples of failure are not rare.

A domestic textile enterprise in Xiaoshan has done nearly 10 years of foreign trade processing. Since 2009, the company has begun to transform itself into domestic sales, set up its own brand, and has opened nearly 10 stores in Beijing, Shanghai and Hangzhou. In the same year, many home textile enterprises including Shaoxing, Xiaoshan, Huzhou and other places began to enter the domestic market with the same steps and methods. Some enterprises even opened dozens of stores in the country.

"However, compared with clothing, the perception of home textiles consumption in the domestic market is obviously not mature enough." Mr. Wang, director of the enterprise, said that families in Europe and America may have to replace two or three sets of sheets each year, but Chinese ordinary families may not be able to change them for several years.

"At present, there are already big brands such as Loran, mercury, and fuanna in the domestic market. brand No less than a few hundred, in order to get a share from such a fierce market competition, for such a small and medium-sized enterprises, it is almost impossible in a short time. Mr. Wang said that the establishment of dozens of exclusive stores, at least need to invest tens of millions of yuan.

" clothing Enterprises are also facing this problem. " Meng Ping, Deputy Secretary General of Zhejiang garment industry association, said that at present, not only the domestic foreign trade clothing enterprises are transforming into the domestic market, but also some foreign two or three line brands are entering China.