August 2010 Apparel Industry Network Advertising Scale Decline
September 26th, according to data released by Analysys International, August 2010
Apparel and apparel industry
The scale of brand online advertising dropped by 18.63%.
According to Analysys data, Guangzhou dream bazaar advertising 121 million yuan, a decrease of 32% compared to the ring, Beijing nine plus goods advertising 59 million 810 thousand yuan, a decrease of 8.08%.
According to Analysys,
Summer clothing
The new product has been basically launched in May and June, and clothing and clothing have entered the holding period.
network
The decline in advertising is not small.
From the perspective of subdivision advertising, the number of online advertising of other shoes and leather shoes rose by 31.5% and 73.7% respectively, while the online retail and sportswear volume that accounted for a large proportion of the market scale decreased by more than 25%.
Since August is the selling period of clothing, advertisers of clothing have reduced the amount of advertising, while shoe advertisers are promoting new products before the advent of autumn and increasing investment.
This month, Beijing Technology Co., Ltd. rose 70.5%, becoming the fourth place in the online advertising of apparel and apparel.
Anta's advertising in China has risen by 606%, mainly around the marketing strategy of "winning the KG ceremony with the medal game" for brand promotion.
Compared with the rise of advertising advertising, other clothing products advertising dropped.
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