From 27 to 29 September, Japan's 300 first and second line clothing brand came to China for the first time. Japan Fashion Exhibition "Exhibitors include clothing (women's clothing, children's wear, knitwear, etc.), shoes, clothing, bags (fashion bags, bags, bags, etc.), underwear and fashion accessories, accessories and other fashion apparel products.

The exhibition is sponsored by Japan's largest clothing exhibition IFF (International Fashion Fair), the authoritative newspaper agency of Japan's clothing industry, "Japan research and development news agency", and successfully held the seven "Shanghai international textile and clothing exhibition" and the largest textile and clothing exhibition and Trade Center in Asia, "Shanghai World Trade mall".

The first "Japanese fashion show" is strong in size and quality. The 90% Japanese brands, which are the first to be exhibited in Japan, represent the most popular quality of Japanese fashion industry. There are many fashionable brands in Europe and America, and the world-renowned luxury brands created by Japanese designers.

Insiders pointed out that in recent years, with the shrinking Japanese market and the rapid expansion of the Chinese market, Japanese clothing brands began to plan and target the Chinese market with the support of their government's unified policies. In 2009, the Japanese government invested in the "TOKYO Eye" (Tokyo eye) project to launch the overseas expansion strategy of the Japanese clothing and apparel brands to enter the Chinese market. The project landed at Shanghai World Trade mall and built the Japanese fashion brand into China's trading platform relying on Shanghai World Trade mall.

In the promotion of the "TOKYO Eye" project, the Japanese apparel and apparel industry has a deep understanding of the huge demand of China's high quality consumer market. The first "Japanese fashion show" is in the right direction, and has opened the prelude to Japan's high-quality trend culture to march into China's high-quality consumer market.