A successful one.

The windows need to pay attention to several factors such as mannequin, color, props, lighting and clothing display.

Different brand positioning is aimed at different target customers. Due to the differences in age, lifestyle, income and educational level, the target customers have different aesthetic and ornamental points. Therefore, brand clothing must be displayed according to the preferences of its target customers if they want to design excellent windows.

Based on the survey of young women's customers (20~25 years old), the window display of brand clothing can be adjusted according to the following points.

Use creative display props to replace human models.

In the aspect of human modeling, the display window designer does not necessarily have to use human models to display window displays.

Once the human model is applied in the window display, more than a half of young women will pay attention to the change of the display mode of human models. Therefore, Chen Li Shi should pay attention to the design of the display mode of human models.

There are many ways to display human models, especially when they are designing human models.

Use bright warm colors.

Young women pay special attention to the color of shop windows.

Chen Li Shi should choose bright bright colors when he carries out the color design of windows.

Because warm colors such as red and yellow have warm feelings, bright colors such as yellow and orange feel light, warm colors and bright colors give people a sense of magnificence. Contrary to warm colors and bright colors, cold colors such as blue and green make people feel cold. Dark tones such as dark blue, blue green, blue and purple feel heavy, and cool colors and dark tones give people a sense of simplicity.

Female customers are mostly young, energetic, colorful, warm, light, gorgeous, warm colors, bright colors can reflect the young woman's mental outlook and lifestyle, so suitable for warm and bright colors, less dark and cold colors.

Use bright coloured lights.

The high brightness of light can attract more attention. The result is affirmative. Therefore, when Chen Li designs, it is necessary to pay attention to the lighting factors of the window and ensure the brightness of the window is high enough.

Moreover, the change of lighting color can make the windows have a variety of styles, feelings and features, so color lighting is more popular among young women.

In addition, color lighting also has cool colors and warm colors.

The visual impact of cool colors is weaker than that of warm colors. The warm color has a sense of diffusion and expansion. It looks larger than the actual area and has attractive properties. The cold color convergence is smaller than the actual area.

The different feelings of cold and hot tonal lights can give Chen Li more design space.

So Chen can use lights with colorful windows.