With the support of the Japanese Ministry of economy and industry and the Consulate General of Japan in Shanghai, on September 2010 27-29, Japan, one of the five fashion centers in the world, came to China for the first time with its 300 first and second line clothing brand.

It is reported that this exhibition will give full play to Japan's unique brand of high quality and high value added brand in the international fashion industry and lead the fashion culture of Asia and the world.

The first "Japanese Fashion Exhibition" was hosted by IFF, Japan's largest clothing exhibition (InternationalFashionFair), the authoritative newspaper agency of Japan's clothing industry, "Japan Research Institute, Shanghai Research Institute," and successfully hosted the seven "international textile and garment exhibition", the largest in Asia.

The first "Japanese Fashion Exhibition" has brought more than 100 high-end Japanese fashion brands to China's high quality consumer market, including more than 300 high-end fashion brands, including clothing (women's wear, children's wear, knitwear, etc.), shoes, clothing, bags (fashion bags, bags, bags, etc.), underwear, fashion accessories, accessories, and other fashion apparel products.

With the acceleration of China's urban process and the rapid upgrading of consumer awareness, Japan's leading Asian fashion quality will bring huge investment to China's department stores, agents, distributors and affiliates.

At the same time, the first and second line of high quality fashion brands in Japan, which should be white-collar workers in the largest market in China, will be a professional audience in the department stores of one or two, central cities, as well as apparel and apparel agents, franchisees, distributors and wholesalers, clothing brand enterprises and other investors.

It can be said that the first "Japanese Fashion Exhibition" held in 2010, has built a platform for deepening exchanges between Japan's quality and China's opportunities.

Cooperation and mutual win is the purpose of this platform.

The fashion industry in China and Japan will usher in a huge and substantial development opportunity on this platform.