Jobs said he spent half his life fully aware of the value of talent.

In a recent speech, he said, "I used to think that a good person can top two mediocre employees, and now I think I can top 50."

Since Apple Corp needs creative talents, Jobs said he spent about 1/4 of his time recruiting talent.

Senior managers often can more effectively introduce talents to our company's long-term goals.

For a newly established and dynamic company, its creators are usually very careful when selecting staff. The boss will be able to understand and adapt to the company's cultural atmosphere and environment as soon as possible.

In Jobs's philosophy, apple is always and must be a fully controlled company.

From hardware to software, from design to function, from operating system to application software, Apple products are built by ourselves, we can change at any time, innovation is happening every day, we are concerned about every technology in the product, and only in this way can every innovation become a product smoothly.

Apple's innovation is that we can master every part.

No B plan.

For Jobs, there is only A plan. When entering a new field, we only concentrate on building a product or service. There is no alternative and there is no way out.

Only in this way can the best ideas, technologies and designs be poured into a product.

Such as iPod and iPhone.

Pursue the cruelty of perfection

There has been such a report: all the work of the new product has been completed, only to be released.

Jobs asked for everything to be reversed just because of an unremarkable detail (for example, two screws were exposed to the surface).

It is this cruel standard that has made apple an amazing product.

Jobs realized that "for the future consumer electronics products, software will be the core technology".

Stick to operating systems and silent back-end software, such as iTunes.

Such an apple will not be like DELL, HP or SONY, because it will wait for the release of Microsoft's latest operating system and delay the launch of hardware products.

This kind of Apple doesn't need to worry about Microsoft.

While modifying the system at random, you can also make a special version for iPhone and iPod.

This is why SONY, a consumer electronics giant, has lost its grip on apple in the Walkman market.

Prudence and third party cooperation

stay

Keep secret

Jobs regards the Apple Corp's new product development program as the top secret of the planet, which is comparable to FBI.

Jobs announced in June 2005 Apple's global developers conference to turn to Intel CPU, only to reveal that 5 years ago, Apple had rewritten the operation system MACOSX code on the X86 architecture.

Products must bring considerable profits.

Jobs thinks: cool and new products can not bring considerable profits, that is not innovation, but art.

Obviously, when Jobs returned to apple in 1997, the first thing was to cut down the Newton (Newton) PDA business which had been operating for seven years.

Although this product is extremely innovative and amazing.

And when Jobs returned to apple, the iMac, iPod, and iPhone were all cool and profitable products.

Technology products must be amazing and guide consumption.

In Jobs's eyes: to satisfy customer needs is a mediocre company, and to guide customer demand is the best way.

The first few steps did not become martyrs, but also crazy love and big pockets.

The apple led by Jobs did it. After the appearance of the candy designer iMac, people realized that the computer case could be color and pparent.

IPod's human design + online purchase of iTunes music store has created a whole musical experience.

The release of iPhone allows you to find that phones can have no keyboard and touch pen. The best operation tools are born, not lost and operated freely.