World leader Sports brand Adidas announced its entry to the Shanghai international financial centre (IFC) in Lujiazui Central Business District, Pudong, Shanghai. Today, on the ground floor of IFC mall. Adidas The brand store is officially opened. It covers an area of 550 square meters, operates Adidas brand's sports performance series (Sport Performance) and classic series (Originals).

Talking about choosing to enter Shanghai International Financial Center Gao Jiali, senior vice president of marketing in Adidas Greater China, said: "IFC as the top shopping mall in Shanghai has brought together many international high-end brands and created a comfortable and respectable one-stop shopping environment for consumers. Adidas chose to enter the Shanghai international financial center. With the advantage of its unique advantages, it hopes to provide a unique shopping enjoyment for consumers who love sports.

Following the classic three stripes consistent style, the overall design of Adidas Shanghai national gold center store is mainly black, white and grey with three colors, which are simple, generous, bright and spacious. The showy merchandise display and rich harmonious color matching create a pleasant shopping environment. It is worth mentioning that the store also has a digital product interactive area, and consumers can understand product technology information and fashion trends through interactive screens.

In order to meet the needs of different consumers, Adidas Shanghai gold center store not only runs Sport Performance, but also sells classic products (Originals). It covers eight sports categories including basketball, football, training, running, tennis, golf, outdoor, indoor and so on. It provides professional sports equipment choice for sports people and fitness enthusiasts, while the classic series is the favorite of trendy people in pursuit of sports and fashion.

It is learnt that in order to repay the consumer's love for the brand, during the opening period of the new store, all the Adidas products purchased at the Shanghai Adidas gold center store were 680 yuan, that is, a chance to get a nice gift.