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Falling In Love With Female Anchor Hits &Nbsp; AOKANG'S Advertising Is Controversial.

2010/10/9 14:15:00 67

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"Love the anchors" is a joint effort by Zhejiang satellite TV.

Huayi

The first homemade drama, created by Providence, began on the 21 day of the first broadcast last month, and was eagerly concerned by the audience.

It is said that its ratings have been pressing Anhui and Beijing TV to play a dream of Red Mansions at the same time.

As a big sponsor of AOKANG's TV series, there are too many TV dramas in recent days.

The implantation is controversial.

Some netizens even said, "in love with the anchors" is actually pretty good. The biggest failure is the product placement in the TV series. It's got a lot to do with the manmade drama.

In the face of the playful questioning of "TV commercials in advertisements", Wu Yi, the producer, said: "first of all, advertising implants have become an indispensable part of today's film and television market, both at home and abroad.

Moreover, the number of implanted advertisements in "love the anchors" is not much, and we have already chosen and cut down more than many other fashion shows.

The implants were carefully selected before the implants, and they were not simply implanted in the implants and were well integrated with the plot.

As to whether or not worried about too much advertising placement will grab the lead of the story, Wu Yi also said: "we are very cautious about the placement of advertisements.

Our implanted ads are not deliberately fabricated, such as there is a lot of advertising brand on the background wall of a TV program, which is exactly the same with the reality of the reality TV station, and is not forced to advertise.

Last year, an embedded advertisement in a meteor shower was called "Tai Lei" by netizens not long ago.

Feng Xiaogang

The placement advertisements in the Tangshan earthquake also caused great controversy.

With the development of film and television industry, more and more brands are targeting this market. Can product placement really bring the effect they want?