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The Asian Games Torch Lit &Nbsp In Beijing; The 31St Asian Games Marketing Sounded The Bugle Call.

2010/10/13 14:10:00 56

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October 13th, October 12th, 2010 Guangzhou

Asian Games

The torch lighting and torch relay ceremony was held in Tiantan, Beijing. 16 torch bearers were presented for the first time in the Asian Games torch suit.

The Asian Games senior partner and the Asian Olympic Games global official sponsor, 360 degrees, provided the torch bearer clothing and other garments for the Guangzhou Asian Games torch relay.

Zhang Lin, a handsome young man in the swimming pool, is wearing the "sheep" gas torch suit and the first torch of the Asian Games torch.

Today's Asian Games torch relay route in Beijing begins at the prayer hall of the torch lighting ceremony. It comes to the echo wall along the Dan main bridge. After circling the echo wall, it runs into the circular hill. The last sixteenth torch bearers run to the heavenly heart of the yuan Qiu to complete the pmission.

At this point, the Guangzhou Asian Games ended in Beijing.

Then the torch will start from Beijing, and will be delivered in Harbin, Changchun, Shandong Haiyang, and 21 cities at the prefecture level or above in Guangdong Province, which lasted for 30 days and finally arrived at the Haixin Sha Island, the opening ceremony of the Asian Games.

Zhang Lin wore the torch relay ceremony.

361 degrees

The Asian Games torch clothing has become a highlight.

According to the relevant personages of the Asian organizing committee, the design of the torchbearer clothing is taken from the idea of "sheep", which is echoed with the core design of the Asian Games. The color of the clothing is chosen to represent the red and yellow gradation of Chinese elements, which highlights the Chinese characteristics and the flame. It symbolizes the burning and never extinguishing of the Olympic flame.

From torchbearer uniforms to referees, official costumes, and volunteer costumes, they design their designs by themselves. The work combines the fashion trend and combines many Chinese characteristics, which fully demonstrates the Chinese style and appearance in Asia.

This not only won the widespread praise of friends from home and abroad, but also surprised the icing on the cake.

With the firing of the first "Torch" ignited, the 361 degree represented many domestic.

brand

The bugle call for the Asian Games brand war has also set off. It also indicates that the national brand has taken a solid step towards internationalization, playing the strongest voice of the Asian Games marketing.

The feast of sports and the carnival of Asia are among the top sponsors of Asian Games. The leading sports brand in China, 361 degrees, is the most eye-catching by virtue of the exclusive rights of garment suppliers.

It is reported that since signing the senior partner of the Guangzhou Asian Games, 361 degrees continuously integrated the top international resources, creating 42 professional sports equipment for the Asian Games, and joined the Asian organizing committee to provide the torch bearers, volunteers, officials and referees of the Asian Games with a series of equipment of high quality and high cultural value added.

361 degrees has become the official sponsor of 7 Chinese teams of China's five modern national teams and China's national cycling teams. It is also the official partner of 8 Asian countries' Olympic committees such as Malaysia and Philippines. Its integrated marketing of Asian Games is bound to push the brand to a new height.

"Asia more than one love" lets us look forward to the Asian Games and focus on the rise of the national brand and the way of internationalization.