1. the latest, most fun or most convenient offline retail brand is most popular among consumers.

2. cinema has become the key to create a unique experience in retail industry.

3. unique social experience, atmosphere, snacks, etc.

4. luxury retailers use high technology to innovate.

From mobile terminal shopping, augmented reality technology App, virtual storefront to virtual fitting room, retail brands are working hard to complete seamless connection between online and offline.

1. retailers must master the mobile terminals, which can provide consumers with more convenient ways to purchase, more humanized services, and better tell the brand story in a personalized way.

2. virtual display frame, virtual store, virtual fitting room to accelerate the launch;

3. social technology enables retailers to have more opportunities to interact with consumers.

The 4. line retailers are crazy to expand online, and the electricity providers begin to set up offline stores.

For example, H&M has opened 3000 stores in 53 countries worldwide, and the number of shops continues to grow at 10%-15% per year.

Opportunities: mobile APP merchandise display, shopping window, service on the day, online customers still need physical shops, brand all-around lifestyle to create;

Trend four: department stores are weakening in mature markets, and developing countries are emerging.

For example: the decline of JCPenney and Sears department stores, compared with the innovative efforts of Macy "s Messi department store" to dominate the United States, constitute a sharp contrast to the survival status of traditional old department stores.

Opportunity: the flagship store is coming back, in line with the brand tonality premise, as far as possible to provide all the services that customers need, pop-in shops to increase the flow of people, display the creativity of windows display, break the synchronization obstacles on line and online, such as Messi's online customer acceptance line.

Trend five: competition in food and daily necessities industry is brutal, fragmented, and challenged by traditional forms.

For example: the supermarket giant Carrefour Group began to open small retail stores instead of big supermarkets, and the number of convenience stores in Sainsbury s will exceed its own grocery stores.

Opportunity: food becomes the ultimate stage of life style, making use of mobile phone technology to produce better user experience, full electricity business and more humanized service;

Trend six: mass consumer goods - large supermarket business, business and category refinement operation

Example: the confrontation between the traditional giant Walmart WAL-MART and the e-commerce giant Amazon Amazon: the advantage of Amazon lies in its price competitiveness, and the more popular one dollar discount store has richer categories.

Opportunities: continue to expand the category, enhance real technology and mobile digital technology (such as Argos, set up offline digital shopping entity stores), increase the high-end experience, and widely mobilize the creativity of employees and customers.

In addition, China is expected to replace the United States as the world's largest retail market in 2016, the largest online shopper in the world and the most active supplier in Asia.