Henan Xinye textile Limited by Share Ltd is one of the major textile enterprises in China. It is one of the top 100 enterprises in Henan and one of the 50 high growth enterprises. In November 2006, it was listed on the stock market. In 2000, it was certified by ISO9001 international quality management system and awarded by the national textile product development center as the title of the National Functional cotton textile product development base.

Over the years, the company has made great progress in developing Xinye textile brand by relying on scientific and technological progress and technological innovation. The company has made considerable progress, and its main economic and technological indicators have been in the advanced level of the same industry for many years. The comprehensive strength ranks the top 10 in the same industry, and has won the honorary title of "the advanced group of the national textile industry" and "the top twenty competitive enterprises of the national cotton textile industry".

Carry out technological transformation and upgrade equipment level. Upgrading the level of technology and equipment is the implementation Brand strategy The foundation of Xinye textile brand. Over the past 10 years, the company has persisted in technological transformation as its support and invested 1 billion 800 million yuan to upgrade its technical equipment. Currently, more than 80% of the key production facilities have been imported from countries such as Italy, Germany, Switzerland and Japan, and are leading in the same industry in China.

Implementing product research and development and cultivating famous brand products. Relying on high-tech equipment and technological progress, the company has established a provincial technology center, vigorously implementing new product development, focusing on cultivating famous brand products, calling Xinye textile brand. We have developed four kinds of products, including high grade ring cotton yarn, high grade airstream spinning, high-grade dyed fabric and top grade clothing and fabrics. Among them, nearly 80% of the products have reached the level of supporting cooperation with famous international and domestic brands, and become famous brands in the market.

strict Quality Assurance To implement brand strategy. The company always regards product quality as the lifeline of enterprises, and strive to create unique management advantages and quality advantages. First, we should strengthen quality awareness, firmly establish the idea of enhancing quality first and customer foremost, and insist on improving both internal and external quality of products. Two, we should constantly improve the quality management long-term mechanism and improve the quality management level. Three is to consolidate the foundation of quality work.