A few days ago, a 10 day "leap new world". Tiger capital 2011 spring and summer new products release Order-placing meeting It was successfully held in Quanzhou, Fujian. Guo du (China) apparel Co., Ltd., chairman and the franchisees attended the order meeting. The meeting not only communicated the relationship between consumer demand and product R & D, but also discussed how tiger brand realized a new round of brand breakthroughs and marketing breakthroughs in 2011.

It is understood that tiger 2011 spring and summer new products focus on the introduction of classic, fashion, leisure, outdoor life four major series. The tiger classic series is mainly designed for men aged 45 to 60. This knowledge-based elite group is pragmatic, low-key, steady and pursuing quality of life. Therefore, the tiger classic series is more rigorous and quality oriented in design.

Compared with the classic series, the theme of the season is "flying pilot", which is more innovative. According to Mr. Xu Xiaodong, vice president of research and development of tiger capital (China) apparel Co., Ltd., this series is mainly aimed at men aged 30 to 45. Men who are inspired by this age are steady in their careers. The unruly "double faced" character in their lives is like a flying pilot who has the top driving. technology And excellent driving ability, but also because of its extraordinary strength and adventurous spirit. Therefore, the three sub series of "intelligence, business travel", "casual, casual" and "happy, passionate life" under the theme of "flying home" represent the ideological readings of the tiger's clothing to the backbone group.

Hu Du leisure and outdoor series is located in urban fashion youth, focusing on individuality, comfort and fashion. The leisure series has better integrated the international popular mix and match concept in the establishment of the concept, forming three sub series of Yap leisure, life leisure and cowboy leisure; outdoor series is oriented to fashion and leisure, and through a "smooth natural, creative life and cool to tide people" three sub lines to convey a relaxed, healthy and athletic attitude towards life.

In view of the future development of the tiger capital, its chairman said that achieving the four modernizations is the goal of the tiger's future efforts, namely modernization, stylization, refinement and internationalization. To achieve this goal, we must always adhere to and follow the excellent quality of tiger products and the flat management mode of tiger capital.

The excellent quality of tiger products can be seen from the expensive production line of tiger's trousers. In 2007, the tiger spent 96 million yuan to build the world's largest production line of tiger's trousers. The tedious and meticulous production process made every trousers suture straight and smooth, and it was not easy to deform. Its billion dollar value was fully embodied in the comfort of consumers.

At present, tiger has set up nearly 100 offices in the whole country, and there are more than 2000 outlets nationwide, covering more than 300 prefecture level cities, economically developed counties and county-level cities throughout the country. In the flat management mode, the grass-roots units are relatively independent, and by the computer management system, all departments of the enterprise can be more standardized and effective operation, which has laid a good foundation for the rapid adaptation of the tiger to market changes and the expansion of development. Excellent products and services have made the tiger brand recognized by consumers and industries. It has been selected as "China's 500 most valuable brand" for 7 consecutive years, and has won the "2010 brand China Gold spectrum Award" and "2010 China's textile industry competitiveness 500 top 10 top garment industry".