In the face of the street at 7 of Tongji street, there is an unseen two storey facade room, and the lintel is on the top of the book with a Nanjing spectacle.

There are many light boxes in the company.

Starting business with 30 thousand yuan

After graduating from school in 1997, Cheng Xi had no steady job. So she worked as a salesperson in the Confucius Temple mall, engaged in clothing retailing. In her work, she gradually acquired knowledge of clothing production, sales and other aspects, and in the process of dealing with various customers, she solved the market demand and accumulated some market experience.

半年后的1998年初，聰明的程曦決心自立門戶，走出了創(chuàng)業(yè)的第一步，她向父母借了3萬元錢，開了一家小服裝店，行情不錯(cuò)，第二個(gè)月小店就開始贏利，服裝店平穩(wěn)發(fā)展了兩年，資金有了一定積累，程曦對(duì)服裝市場(chǎng)更加了解，2001年她在家人的支持下，注冊(cè)成立了曉曦制衣廠，結(jié)果由于缺乏資金、知識(shí)、管理等方面的經(jīng)驗(yàn)，企業(yè)一度陷入困境，小制衣廠從5月至9月短短5個(gè)月的時(shí)間，虧了20多萬元，程曦幾年內(nèi)賺的錢血本無歸，她難過的流淚了，但倔強(qiáng)的程曦沒有就此低頭，她冷靜地考慮后認(rèn)為，生意失敗的原因在于企業(yè)人員、面料、管理方面的落后，于是她招聘有經(jīng)驗(yàn)的管理人員，并向?qū)＜艺?qǐng)教相關(guān)知識(shí)，白天工作，晚上到高校學(xué)習(xí)企業(yè)管理課程，并向父母、親戚借了7萬元錢，以圖東山再起，功夫不負(fù)有心人，企業(yè)開始逐步走出低谷，到01年底企業(yè)開始不虧本。

Finding the right position and making bigger enterprises

After 2002, the development of the garment factory is relatively smooth. The enterprise has stepped into a healthy development track, and the personnel, capital and market have been gradually enlarged. The equipment of the enterprise has been started by the first two high-speed single sewing machines. At present, the enterprise has completed the orders, production and sales through-train, and the machine equipment has imported pressure press machines from Japan. In the city, there are 7 stores and wholesale counters in the city, specializing in marketing Xiaoxi and spectacle brand clothing, all of which are made of popular clothing and sell well.

At the beginning of this year, Xi renamed the original enterprise as a wonder clothing company, and registered its trademark. At present, the annual output value of the company is about 1500000 yuan, employing 56 employees, including 32 laid-off workers.

Cheng Xi said that laid-off workers have disadvantages, but they are steadfast, diligently, cherish their hard won jobs, and are completely competent for their jobs after study. This is also a manifestation of enterprises' return to society.

Through the express, Chen Xi told the sisters who wanted to start a business that they must be bold enough to try and find their own positions.

50 stores in 3 years

At present, the development of enterprises is relatively stable, but Cheng Xi is not satisfied. She believes that entrepreneurship can change life. In the process of entrepreneurship, personal value can be fully reflected. In 3 years, she will set up 50 small orders and sales clothing stores in Nanjing, but Cheng understands that her own business is still in the start-up stage and has limited strength. She said that the network will be mainly located in residential areas, not in commercial outlets, first because of cost problems, and two because their product positioning is popular.

Although the enterprise has already started to expand initially, she still runs between every node, workshop and business unit every day, and constantly adjusts her products and marketing methods according to the market changes.

Cheng Xi confidently said: we are not like big enterprises can only do specialized clothing, even if the profit is small, we also do, not only to make group clothing, personal personalized clothing we do not mistake, scale will benefit, we will gradually expand.