The Apparel Industry Has Become The Industry With The Highest Repetition Rate Of Domestic Brands.
According to the statistics of the intellectual property center of China University of Political Science and Law, the apparel industry has become the industry with the highest repetition rate of domestic brands with 83% brand repetition rate. Accordingly, the apparel industry has become the most competitive field of Internet web resources competition.
The survey found that
Famous brand
Key words such as "Goldlion", "red bean", "three guns", "Giordano" and other wireless websites have been snatch away.
Experts believe that China will become the second largest domain name market after the US, and the development of mobile Internet in China is irresistible. Strengthening the protection of network brand assets, especially the protection of wireless brand assets is the general trend.
Defensive brand protection strategy is more popular internationally.
Brand planning
And the protection system.
enterprise
It should be applied to the protection of network brand assets in a timely manner.
From the beginning of the brand planning to the famous brand, we should adopt the defensive means such as general web address and wireless website to ensure the integrity, consistency and centralization of the brand, so that the enterprise can win at the starting line.
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