choice Exhibition mode

The way of participation can be simply divided into two categories: collective participation and individual participation. Different exhibition modes have different advantages and disadvantages. Exhibitors should choose appropriate exhibition modes according to their own needs and strength to achieve the best Exhibition effect 。

　　 Collective participation Generally, there are special personnel responsible for the exhibition organization. Even if there is no financial support, the fees will not be too high. It is a good way for small and medium-sized enterprises with no experience, market knowledge and weak strength to participate in the exhibition, especially in developing the international market. However, collective participation will be limited in terms of exhibition area, exhibition time, booth design, exhibition style and staffing. In the case that the market mechanism is not perfect enough, exhibitors should make a comprehensive investigation on the projects of collective exhibition, especially for the exhibition projects organized by intermediaries and companies with the main purpose of profit, they should be more cautious.

Individual participation is the most common way of participation. It not only requires certain exhibition knowledge and technology, but also requires considerable financial and human resources. However, it has greater autonomy to participate alone, and can design its own characteristics and show its strength, which is more suitable for large and medium-sized enterprises.