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Segment the market and serve every requirement.

Starting from 2008, the Intertextile fabric exhibition will be based on cotton, wool, linen and silk.

Like the concept of exhibition segmentation, many casual fabrics manufacturers are also subdividing their products for service end-users.

As the "national leisure fabric development base", Wen Xing group (International) Co., Ltd., its main products are not only divided into leisure jacket fabrics, sports series fabrics, down garment fabrics and fashion pants fabrics, but also in the four categories of products, casual jacket fabrics are broken down into new trend series, dream memory series, beautiful skin feeling series, functional chemical fiber series and fashion metal series; sports series are also divided into four categories: professional, leisure, fashion and outdoor.

Ouyang Wenxian, chairman of the company, said that the small and medium sized enterprises in the domestic textile industry are more and the fabric products are homogenized. Therefore, the multi variety and small batch products will become the mainstream of the market, which is also a survival environment for the textile industry.

Subdividing products to the extreme is also for adapting to such an environment.

From 1992 to the present,

In the eyes of Liu Zheng, general manager of Hunan Huasheng Zhuzhou cedar Co. Ltd., the production of high-quality ramie products has become the company's "belief".

因此，在開發(fā)更具舒適性的針織苧麻新面料的同時，公司也將產(chǎn)品細分為四大系列：以優(yōu)質(zhì)麻類紗線為主要原料的經(jīng)典生活系列，還原出了麻類產(chǎn)品精致典雅的風(fēng)格，是商務(wù)男裝T恤的理想面料;以麻纖維為主體，通過與其他纖維進行混紡或交織的隨意休閑系列，將麻的簡單、古樸、功能融入現(xiàn)代元素，更顯年輕時尚的主題;以差別化的原料搭配，結(jié)合特征化的結(jié)構(gòu)設(shè)計和吸汗干爽整理技術(shù)的健康運動系列，將麻的涼爽、抗菌等功能特征發(fā)揮到了極致，特有的新型整理實現(xiàn)了單向?qū)Ш沟闹悄芑?，實現(xiàn)了科技與功能、舒適的無縫對接;將麻的有機性與生物有機加工結(jié)合，鍛造出的有機麻面料，突顯其原生態(tài)特征，彰顯生態(tài)、環(huán)保、低碳的社會責(zé)任感和對大自然的情感。

In 2010, it was a new start for Zhejiang's Xinda.

Through resource integration, we will establish a platform for R & D organization of joint stock companies, collect domestic and foreign industry development information and fabric product trends, and let Mei meet the market demand better, grasp the fashion brand positioning and design trend, and develop targeted products.

In addition, we should reform the operation mode and management system of the sample exhibition center, and pform the products developed quickly into samples for promotion.

The head of the company said that the continuous supplement of the new product made customers gradually rely on mxinda to promote the common progress between mxinda and its customers.

At the same time, on the basis of product development, integrate ERP information resources inside enterprises.

Mei Xinda is changing from product marketing to service marketing, and then turning to deepening customer relationship until entering customer value chain.

Shoulder responsibilities and make the environment more comfortable.

In 2010, fabric enterprises began a new round of market competition. Price competition can not meet the development needs of enterprises. The rise of labor costs, appreciation of the renminbi, and soaring cotton prices and other factors have made fabric enterprises pay more attention to the competitiveness of brands.

It is these factors that enable some enterprises to start pformation and upgrading from product planning, production to corporate image, service and many other aspects.

At the Intertextile casual wear fabric exhibition hall, the companies interpreted the "pformation and upgrading process" with practical actions.

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This year, it was considered and awarded by the national textile product development base as the "national special tooling and leisure fabric printing and dyeing product development base".

The entry into the national textile development base marks another major turning point for the company's upgrading and pformation.

From 2000 to now, many items from the Zhejiang Xinda technology research and development center were awarded. The cotton jacquard honeycomb corduroy fabric was awarded the gold medal of the national popular fabric in 2000. The cotton light grinding and wrinkle free and hot care gauze card was awarded the national new product award; the waterproof, oil and antifouling cotton elastic gauze project was included in the 2002 National Torch Plan.

In addition, the R & D center also develops environmental protection technology. Short process wet steam dyeing process and cold pad batch dyeing process are included in key research projects.

In addition to increasing efforts in product research and development, Mei Xinda also focuses on enhancing innovation and development in the environmental protection industry, and enhancing the market vitality of the environmental protection equipment manufacturing industry.

The company responsible person said that the United States Xinda's practice is to establish a production process monitoring system to ensure that the whole process of production is controlled. Strict testing system for finished products and perfect testing methods ensure that the products manufactured are in line with the relevant national and international textile quality standards. In terms of the selection of grey fabrics, in addition to fully considering the performance indicators such as wrinkle resistance, breathability and comfort, the company also adhered to the principle of humanization of health and environmental protection, and striving to achieve the perfect combination of pattern and functionality, practicality and comfort.

In addition, the company also wants to explore the continuous extension of fabric functions and provide sophisticated environmental friendly fabrics that meet different customer needs with high visibility and foresight.

Hunan Huasheng Zhuzhou cedar Co., Ltd. is following the environmental protection and health concept in product improvement.

Liu Zheng, general manager, said that casual hemp knitted fabrics are less soft and itchy, which make them feel more comfortable and natural.

The product is natural and organic. It is a real organic material. It inherits the properties of cold, sweat, moisture, moisture absorption and moisture dissipation. It has natural antibacterial and deodorizing properties. It has the unique natural micro slub appearance and bright luster of hemp fiber. It has the characteristics of dryness and drape of linen fabrics, and has a silky soft and smooth handle. It has good elasticity and strong crease resistance.

Over the years, the practice in the forefront of the market has also made Wen Xing realize that the rules of the game in the textile industry have changed, the profit pattern has changed, and the direction of development has changed. Another advantage of Wen Xing is that it can concentrate more cloth enterprises in Fujian province and highlight the advantages of scale, geographical advantages and industry.

Ouyang Wenxian said that there are thousands of textile enterprises in Fujian Province, with nearly two thousand enterprises above Designated Size, forming a perfect industrial chain of chemical fiber, cotton textile, knitting, printing and dyeing, clothing and so on. The improvement of the industrial chain and the sufficiency of resources are the advantages of Fujian's textile industry.

At the same time, although the number of textile enterprises in the province is huge, most of them are small and medium sized enterprises, and they can not form the scale advantage alone. They are faced with the bottleneck of their own development and the external survival crisis under the impact of competition from the same industry at home and abroad.

Therefore, as a member unit of Fujian cloth industry association and a textile leading enterprise in Fujian Province, promoting the common development of Fujian fabric enterprises is another goal of Wen Xing.