Tony Will's German outdoor leisure brand caMEl active, which originated in 70s, has always been the motto of "providing functional casual wear for men who love to explore".

It is understood that at present, camel active in more than 50 countries around the world, about 11000 sales outlets are sold. This year is the tenth year after entering the Chinese market. During these 10 years, camel active has provided countless Chinese elite men with quality clothing suitable for their lifestyle. According to the person in charge of the brand, after 10 years of steady operation and expansion, its distribution is spread throughout North China, northwest, northeast, East China, central China, Southwest China, Southern China and Taiwan. This year's Guangzhou Foshan Xinghua store, friendship country gold shop, Hong Kong Hui shopping center, as well as Wuhan Dayang Longyang store, Chongqing 3 self operated stores have been opened successively. In addition, Xinjiang, Liaoning and other 17 provinces and autonomous regions will also have 21 franchisees opened one after another. When it first landed in Taiwan last September, it has opened 4 counters in Taipei Renaissance SOGO, Taichung Zhongyou department store, Hanshen department store and Hanshen dome shopping plaza, and plans to open two counters in Taiwan in the second half of this year.

It is reported that in the autumn of 2010, camel active launched a new product with the theme of "exploring the hometown" as the theme of the brand story, in order to praise the traditional Andes culture, which is the traditional values which have been refocused in the process of changing world. A few days ago, camel active2010's "exploring hometown" autumn series has been listed in 200 special stores and famous department stores in China. The new products are playing a new mix and match style for the urban men's leisure lifestyle. This will lead to a free fashion mix in the fashion industry.