For most consumers, a brand that they can afford.

"659 yuan, 769 yuan, who will spend the money to buy Jacket?" recently, in a pedestrian street, a brand of men's clothing store saw a new jacket, Mr. Wu complained that the price of clothing this season is higher than the same period last year, and saw that he did not have the confidence to pay. "Stone lions are basically not autumn, winter is coming soon, and the money spent is not cost-effective."

Mr. Wu, who often pays attention to this newspaper, knows that the price of clothing will rise in autumn and winter this year, but I do not think the price will be so ridiculous.

In the 92 Road, a brand casual wear shop, Li Xiaojie, a salesperson, said that the store had introduced some autumn clothes in the middle of September. But as of the middle of this month, the sales of autumn clothing were not ideal, "at least 40% of the same period last year, it is unthinkable."

Miss Lee admits that price rise is the main reason for the fall of clothing sales in autumn.

In addition, more and more Internet sales have also taken away some consumers in the traditional market.

It is observed that a brand new 2010 jacket sold for 659 yuan in the exclusive store sells for only 450 yuan on the portal trading website. "Very normal, dealers generally get goods at 3.5 or 60 percent off discount, even if they sell 450 yuan online, they also earn money."

Mr. Zhou, a sales manager of Shishi, a brand menswear, thinks that the price rise in autumn and winter is a good thing for Internet traders.

While the new autumn and winter clothing is difficult to sell, some vendors who hold the old style last year laughed.

Zhang boss, who sells the old men's clothing in the past season, told reporters that through the media and the Internet, he learned that there will be more than 15% increase in clothing this autumn and winter, so he raised the price for the previous two years. Even so, some local consumers and the vast number of migrant workers still paid the bill. "Next may be better. After all, winter clothes are more expensive than autumn clothes."

Zhang said with confidence that the old clothes he held in his hand could attract more consumers.