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Dangdang COO:2011 May Launch Its Own Brand Clothing In COO:2011

2010/10/19 13:05:00 53

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In October 18th, Dangdang sales will account for about 25% of the total revenue of Dangdang. Next year, it will account for half of the total revenue.

At the same time, Dangdang disclosed that Dangdang might consider launching its own brand of clothing or shoes by next year.

Dangdang COO Huang Ruo said: "

Dangdang

The annual growth rate of books is about 100%, while the annual growth rate of department stores is around 230%.

Department stores are a rapidly growing market. Customers need a lot, but we will not do anything at once.

Our principle of building general merchandise categories is that we have everything we need and try to choose department stores that can give customers room for profit. Every year, we focus on developing three target categories, making sales scale up, acquiring the lowest purchasing cost on the scale, and turning over to give profits to customers.

Customers should not be allowed to feel cheap products, so that the physical store to sell.

In Huang ruo's view, although the forerunner will gain a certain preemptive advantage, the online retail market is a typical buyer's market. The price factor plays a decisive role in it, and the low price will attract customers to panic, and once the price is raised, the order volume may drop sharply.

Therefore, the core competitiveness of online shopping centers lies in whether it can reduce procurement costs and lower operating costs through scale development, giving customers the most attractive price concessions, and stimulating customers' desire for multi frequency shopping.

Huang Ruo revealed that next year Dangdang might consider launching.

Own brand

Clothing or shoes bags, but will only be involved in basic and classic products, relying on scale to create value for customers, but will not intervene in fashion products.

Fashion is more suitable for joint business operation.

However, the private brand mode is only a supplement to Dangdang department store business, because a single private brand product has a narrow audience, so it is difficult to do large-scale business.

Huang Ruo said, next step, Dangdang may also gradually associate.

commodity

Into the Dangdang storehouse, to achieve unified cash collection, unified delivery and unified service.

Last month, Li Guoqing, President of Dangdang, said that Dangdang plans to raise $200 million by the end of the year, which may be through listing or private placement.