PEAK Sports (1968) an order meeting was held earlier in Xiamen to display the latest products in the two quarter of spring and summer in 2011. A total of 536 garments and 315 footwear products were launched. PEAK received the order very well. In the first quarter, the amount of orders increased by 25% over the same period, and increased by 24% in the second quarter. PEAK focuses on the two or three tier cities in the mainland, avoiding large ones. brand Direct competition has advantages in brand and price positioning, and it is expected that orders will continue to grow at a high speed.

Company background: PEAK

Sports is the mainland sporting goods brand enterprise, mainly engaged in the design, development, manufacture, distribution and promotion of PEAK brand. Sports products It includes sports footwear, clothing and accessories. PEAK has achieved 6796 retail outlets in the mainland, while promoting its internationalization strategy. Its products have been exported to over 70 countries. At present, PEAK is the official market partner of NBA in the mainland, and has long-term cooperation with the International Basketball Federation (FIBA), the international women's Tennis Federation (WTA), and the Stankovic cup.

Performance profile: PEAK's turnover in the first half of 2010 was 1 billion 809 million yuan (RMB. The same below), an increase of 33.3% over the previous year, mainly due to the increase in market demand for group products and the expansion of the mainland's distribution network. Gross margin increased by 681 million yuan, up 31.8%; net profit 347 million yuan, an increase of 29.6%. During the period, the gross profit rate fell slightly from 38.1% to 37.7%, because the increase in the production cost of clothing products was higher than the increase in the price, dragging down the gross profit margin of clothing products, and the decrease in gross profit rate of clothing products also offset the slight increase in the gross margin of footwear products.