September Apparel Apparel Online Advertising Scale Increased By 10.86%
According to Enfodesk's think-tank research, September 2010
Apparel and apparel industry
The scale of brand online advertising has increased by 10.86%.
Large scale listing of autumn clothing and promotion activities such as Mid Autumn Festival and National Day holiday promote clothing brand network.
Advertising delivery
Scale growth.
From the perspective of subdivision advertising, online retail apparel and
brand image
Advertising investment increased by 3.2% this month, and the market size decreased to 53.4% from 53.4% in the previous month.
The reason for the decline is the increase in the proportion of leather shoes, sneakers and underwear. The increase in the advertising volume of these three products is over 40% this month.
In September, with the advent of autumn products and the advent of Mid Autumn Festival and National Day holidays, advertisers took corresponding promotional activities to increase the amount of advertising.
The TOP20 of advertisers in apparel and apparel industry is listed in the following table: Vancl, visa and Guangzhou dream bazaar (Moonbasa) rank the top three.
In September, Beijing Technology Co., Ltd., after its 70.5% rise last month, continued to rise this month, up 67.48%, and jumped second in the apparel and apparel network advertising.
Visa Beijing Technology Co., Ltd. has launched the brand and marketing promotion around the "registration of 50 yuan voucher".
In addition to the sharp drop in advertising in Guangzhou dream bazaar trading limited this month, other advertising advertisers have been promoted.
The reduction of advertising in dream bazaar is reflected in other products such as clothing and underwear.
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