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Do You Know What A Fashion Buyer Is?

2010/10/21 15:12:00 123

In the age when everyone loves fashion, there are such a group of people around us.

Fashion darling

(Fashion Lucky Devil).

In a year, there will be half a year to catch up with the fashion world. Every season, the top T rows of new products will be kept for them.

It is necessary to communicate with and negotiate with suppliers from all over the world, but also to go shopping in Paris, London, New York and Tokyo.

Busy season, often wake up in the hotel in the morning, forget which country you are in.

And all this, you don't need to pay for yourself.

In the process of shopping, they can not only travel around the world, but also satisfy their desire for material things, and at the same time create fashionable pets in their own country.

These are sensitive to fashion, accurate judgement of fashion trends, elegant taste, unique vision and rich experience. They can make good sellers according to market judgement.

Purchase plan

And the buyers are called "fashion buyers".

Buyer, as a career, originated in Europe in the 60s of last century.

According to the international common saying, buying fingers is to go all over the world, always pay attention to the latest popular information, hold large quantities of orders, constantly contact with suppliers, organize commodities to enter the market, meet the different needs of consumers.

If you are a crazy shopper, will you aspire to such a career?

Fashion buyers

fashion

Buyer

Prerequisites for

Many people think that a buyer is traveling around the world and consuming a hobby. In fact, the real buyer is a great responsibility. The success or failure of buying determines the profit of the shop. The time plan for the delivery determines the time to market. The accuracy of the style determines the trust of the consumer.

The designer and buyer, ah you introduced us to some of the prerequisites for the buyer.

First, have a keen fashion sense of smell.

This is the most basic requirement for a fashionable buyer.

Two. Have the ability to co-ordinate the overall situation.

Price is an important determinant in the buying process of buyers.

Take Xidan and China World Trade Center as examples, the former attracts more young people, and the latter is mostly white collar or even gold collar. Therefore, when purchasing, different shopping strategies should be formulated for different stores.

In addition, in view of the price of the product, different purchasing quantities and types should be set up to predict the profit margin of this commodity.

Three, accurate analysis of the market

There are discrepancies between consumers' consumption concepts and ideas at home and abroad, so they can not blindly pursue the popularity of foreign countries.

For example, westerners prefer the color of plain air, while Chinese prefer bright colors.

Again, like the GUCCI printed with the LOGO style, the Chinese are very attractive and attractive, while Europeans are the opposite.

Therefore, when buying, the buyer can not mix personal likes and dislikes, nor does it mean "shopping pleasure".

Four. Make accurate predictions of future trends.

Visiting the world's top brands for the world's top fashion week is the most important way for fashion buyers to predict the next season's popular information and get inspiration.

The buyer of Zara will send the relevant information back to headquarters every day and adjust the fashionable money in time, so its product style will be ahead of other brands.

Five, have certain physical and psychological endurance.

The actual workload of the fashionable buyers is quite large.

Fashion buyers are usually "flying trapeze". They often rush around the world, choosing goods, conducting business negotiations, communicating with all aspects, and working under great pressure.