Yesterday afternoon, "2009~2010 Ningbo textile"

The white paper makes a systematic review of the development of Ningbo's textile and garment industry from six aspects, including basic description, coordinate location, operation characteristics, innovation phenomenon, bottleneck difficulties and industrial trends. It also extracts some successful cases of pformation and upgrading of Ningbo textile and garment enterprises.

The white paper reveals new changes in Ningbo's clothing industry.

Affected by the international financial crisis, a large number of garment enterprises began to expand the domestic market, and "Ningbo Costume" began to enter the new era of domestic sales.

According to the data provided in the white paper, in 2009, the textile and garment enterprises above Designated Size in Ningbo completed industrial output value of 100 billion 160 million yuan, with a sales output value of 97 billion 340 million yuan, of which the export delivery value was 45 billion 740 million yuan, and the domestic sales value was 51 billion 610 million yuan.

The proportion of domestic sales has outstripped exports.

The white paper also pointed out that although the clothing industry in Ningbo has many "Chinese famous brand" products, Ningbo's clothing brand operation still lacks the energy of brand promotion and the conditions for creating world-class brands.

Generally speaking, the clothing industry has such problems as lack of innovative R & D capability, lack of influential brands, insufficient brand culture and poor brand promotion effect.

The white paper recommends that garment enterprises rely on brand products to interact in quality, innovation, rapid response and social responsibility, and establish a good faith relationship between brand production and consumers, thereby enhancing brand value and brand contribution rate.